Help! My Home Won’t Sell!

Not All Real Estate Agents Are The Same!

In today’s real estate market, many agents follow “The Three Ps of Real Estate”

Put Out A For Sale Sign On The Front Yard
Put It Into The Multiple Listing Service (MLS)
and Pray

Top 5 Mistakes Real Estate Agents Make When Listing Your Home For Sale

Above Market Pricing

Many agents are not educated on how to do a market analysis and tend to list your home high to get the listing of your property with the plan to do a few price improvements, price reductions and negotiate down. Overpricing your home by as little as 3% above the competition can cause buyers to pass on making an offer on your home.  I did a study of our market and found that homes that are overpriced stay on the market at least 45 to 60 days longer and ultimately net less than homes marketed for sale at the same time at the right price. Be sure to get a detailed comparative market analysis (CMA) from your agent. A good detailed comparative market analysis (CMA) will include a list of sold properties in the same neighborhood in the last 3 months and show a low, middle, and high price per square foot. Your agent should be able to explain to you where your home falls in that range in comparison to other home on the market for sale, under contract, and sold in the last 3 months.

Failure to Address Property Condition Issues

Many agents find it’s hard to tell a seller that their decor is dated, the paint colors are horrible, the yard is overgrown, or worse, that the house is filthy and needs decluttering, depersonalizing, and staging.  But an updated, clean and well-maintained home is what buyers want!  We provide experienced guidance on how to address the issues that concern most buyers so your home will shine above the rest.

Bad Online Property Photos or None at All

How well does your home compete online? Over 90% of buyers start their home search online and an appealing presentation are a must. Professional photos and virtual tours are what draw the buyer in and excite their interest in the home.  Often buyers will pass up great homes because they can’t tell enough about the property from the pictures. Many agent cut corners and try to save money by taking photos with their camera phone. Most sellers are not aware of the poor quality photos and marketing used by most agents in today’s market to sell their home. We always recommend you research the agents sold history in the last 3 to 6 months, the quality of the home photos that will be used to market your home, their personal website used to attract buyers to your home, and their marketing plan to see how well your home will competes online with the agent. We post virtual tours, video and provide professional high quality photos to help potential buyers understand the features of your home before they walk through the door.

Not Enough Marketing Exposure

Today’s market requires an intensive multi-pronged approach to get a home sold, so we use a wide array of media to promote your home to potential buyers.  Things like Just Listed postcards, a personalized property website, Youtube video, and networking with other agents are just a few ways to promote your property and set it apart from the competition. We use Our Unique and Exclusive 87-Point Marketing Plan on every listing. For more information about our marketing plan Click Here.

Inaccurate or Missing Property Information

Buyers typically have specific criteria for their new home that goes beyond price, square footage, and number of bedrooms. Our MLS system allows agents to filter search results based on schools, room sizes, lot features, and neighborhood amenities just to name a few. If this information is missing or wrong you risk losing a buyer…and the worst part is that you’ll likely never know it!  We provide detailed, accurate property information and cross-check it all with you. If we don’t know, we’ll find out before a potential buyer ever slips away!

For more information, Call (210) 430-3025 or Contact Us and we will give you a FREE Evaluation of what we can do for you.

Our Team

Daniel Pedroza

Commercial Real Estate

Denise Pedroza

Residential Real Estate

Alyssa Martinez

Residential Real Estate

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